This important parameter will become the major tool of your CRM. It aims to follow the satisfaction of your customers step by step, from the initial reservation to the end of their stay and beyond. It helps to build a real relationship of mutual trust and to improve customer loyalty over the long term.

It consists of 6 automatic communication sequences by Email with your customers, each of which is customizable in terms of content, text and photos:

STEP 1: Booking Confirmation Email (Sent immediately after creating a new Booking)

STEP 2: Bon Voyage Email (Sent Three Days before Check-in)

STEP 3: After Check-in Email (Sent One day after Check-in)

STEP 4: After Check-out Email (Sent One day after Check-out).

STEP 5: Booking Cancellation (Sent immediately after cancelling a Booking)

STEP 6: Booking Un-Cancellation (Sent immediately after un-cancelling a Booking)

These 6 tools are used by the best hotels around the world with very positive impacts on customer’s satisfaction and loyalty.